Privacy
Policy

NOTICE: We may sell your sensitive and/or biometric personal data.

Forté ("Company", "we", "our", or "us") respects your privacy and is committed to protecting it through our compliance with this privacy policy (the "Policy"). This Policy describes how we collect, process, retain, and disclose personal data about you when providing services to you through our sites, application, and services that link to this Policy (our "Services") and our practices for using, maintaining, protecting, and disclosing that information.

This policy applies only to information we collect:

• ◆Through the Services.
• ◆In communications, including email, text, chat, and other electronic messages, between you and the Services.
• ◆When you interact with our advertising and applications (including mobile apps) on third-party websites and services, if those applications or advertising include links to this Policy.

It does not apply to information collected by:

• ◆Use offline or through any other means, including on any other website operated by Company or any third party (including our affiliates and subsidiaries) that does not link to this Policy; or
• ◆Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or through the Services.

We may provide additional or different privacy policies that are specific to certain features, services, or activities.

Please read this Policy carefully to understand our policies and practices regarding your information and how we treat it. By interacting with our Services or providing us with your information, you agree to the collection, use, and sharing of your information as described in this Policy. This Policy may change from time to time. Your continued use of the Services after we make changes as described here is deemed to be acceptance of those changes, so please check the Policy periodically for updates.

Our Services are not intended for, and we do not knowingly collect any personal data from, children under the age of 18. If we learn we have collected or received personal data from a child under 18 years old without verification of parental consent, we will delete that information.

"Personal Data" or "Personal Information" is information that identifies, relates to, or describes, directly or indirectly, you as an individual, such as your name, email address, telephone number, home address, or payment information.

The types and categories of Personal Data we collect or process include:

• ◆Account and contact information, including name, address, email address, phone number, username, and other contact information you provide us.
• ◆Payment information, including credit card or debit card information and any order information, as needed.
• ◆Account history, including information about your subscription, account, transactions, purchases, order history, or discounts.
• ◆Demographic information, including your age, gender, and income level, if you have consented to such information collection.
• ◆Personal characteristics, including weight, shape, and skin tone, if you have consented to such information collection.
• ◆Location information, including general geographic location such as country, state or province, or city, and precise geolocation, if you have enabled and consented to location information collection.
• ◆Device information, including your IP address, device identifiers, operating system and version, preferred language, hardware identifiers, browser type and settings, and other device information.
• ◆Content and information you elect to provide as part of your profile or in any reviews you make through the Services or emails, chats, or other communications sent to us.
• ◆Images, voice recordings, and videos collected or stored in connection with the Services, if you have consented to such information collection.
• ◆Any information you make public in a public space on Services.
• ◆Any other information that you choose to provide during your interactions with our Services, including your responses to surveys that you choose to participate in or information that you provide directly to us regarding an experience with one of our retailers.
• ◆Pictures of you or your likeness in order to complete a color analysis and/or other features, including but not limited to virtual try-on.
• ◆Biometric information, such as fingerprints, faceprints, and voiceprints, iris or retina scans, keystrokes, gait, or other physical patterns, if you have consented to such information collection.

If you are a California resident, access California privacy statements below, which include those required by the California Consumer Privacy Act (CCPA). Some of the information identified above, including identification document information, precise geolocation information, and biometric information, may be considered sensitive data under certain laws. If required under applicable law, we will collect and process sensitive Personal Data only with your consent. If you choose not to provide or allow us to collect some information, we may not be able to provide you with requested features, services, or information.

Statistics or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from Personal Data. For example, we may aggregate Personal Data to calculate the percentage of users accessing a specific Services feature.

Technical information. Technical information includes information about your internet connection and usage details about your interactions with the Services, such as clickstream information to, through, and from our Services (including date and time), products that you view or search for; page response times, download errors, length of your visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), or methods used to browse away from a page.

If we combine or connect non-personal statistical or technical data with Personal Data so that it directly or indirectly identifies an individual, we treat the combined information as Personal Information.

You Provide Information to Us: We collect information about you when you interact with our Services, such as when you create or update an account, place an order, make a purchase, or create, upload, or post content to the Services, including reviews, media such as photos, videos, or audio recordings.

Automatically Through Our Services: As you navigate through and interact with our Services, we may use automatic data collection technologies to collect information that may include Personal Data. Information collected automatically may include usage details, IP addresses, operating system, and browser type, and information collected through cookies, web beacons, and other tracking technologies including details of your interactions with our Services, such as traffic data, location data, and other communication data, and which resources and Services features that you access and use.

We may use these automatic collection technologies to collect information about your online activities over time and across third-party sites or other online services (behavioral tracking).

Using automatic collection technologies helps us to improve our Services and to deliver a better and more personalized experience.

The technologies we use for this automatic data collection may include:

• ◆Cookies. A cookie is a small file placed on your device when you interact with the Services. You may refuse to accept or disable cookies by activating the appropriate setting on your browser or device. However, if you select this setting, you may be unable to access certain features of the Services.
• ◆Web Beacons. Some parts of the Services may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those parts and for other related statistics (for example, recording the popularity of certain content and verifying system and server integrity).

To the extent any of these automated technologies are considered a Personal Data sale, targeted advertising, or profiling, under applicable laws, depending on where you live, you may opt out of use of these automated technologies for such uses by contacting us by email at hello@joinforteapp.com. Please note that some Service features may be unavailable as a result.

When you interact with the Services, there are third parties that may use automatic collection technologies to collect information about you or your device. These third parties may include:

• ◆Advertisers, ad networks, and ad servers.
• ◆Analytics companies.
• ◆Your device manufacturer.
• ◆Your internet or mobile service provider.
• ◆Third-party retailers partnered with Company to perform Services.

These third parties may use tracking technologies to collect information about you when you use the Services. The information they collect may be associated with your Personal Data or they may collect information, including Personal Data, about your online activities over time and across different websites, apps, platforms, and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

We may receive Personal Data about you from other sources and combine that with information we collect directly from you. For example, we may obtain information about you from service providers that we engage to perform services on our behalf, such as payment processors, retailers, promotions services, gift card program providers, analytics, security and anti-fraud services, and data brokers. We also may receive Personal Data from business partners that we engage to share consumer information with us, including your personal preferences and demographic information such as age, gender, appearance, and income level, so that we can better provide you with a personalized experience, including personalized recommendations.

We use information that we collect about you or that you provide to us, including any Personal Data, to:

• ◆Provide you with the Services and any contents, features, information, products, or services that we make available through the Services.
• ◆Fulfill any other purpose for which you provide it.
• ◆Provide you with notices about your account and/or subscription, including expiration and renewal notices.
• ◆Produce curated style recommendations using artificial intelligence and machine learning algorithms.
• ◆Improve our Services, including by analyzing your information and creating aggregated data derived from your information to develop, maintain, analyze, improve, optimize, measure, and report on our Services and their features and how users interact with them. Our analysis may include the use of technology like machine learning and large language models, which may include training these models or sharing with third parties for model training.
• ◆Promote our Services, business, and offerings by publishing advertising on our own Services and by placing ads on third parties’ services.
• ◆Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
• ◆Notify you when Service updates are available and about changes to any products or services we offer or provide through them.
• ◆In any other way we may describe when you provide the information.
• ◆For any other purpose with your consent.

The usage information we collect, whether connected to your Personal Data or not, helps us improve our Services and deliver a better and more personalized experience by enabling us to:

• ◆Estimate our audience sizes and usage patterns.
• ◆Store information about your preferences, allowing us to customize the Services according to your individual needs and interests.
• ◆Speed up your searches.
• ◆Recognize you when you return to our Services.
• ◆Provide ongoing style recommendations based on your preferences interpreted by artificial intelligence.

We use location information we collect to provide styling recommendations that correlate with your current geographic location or desired location.

We may disclose aggregated information about our users, and information that does not identify any individual without restriction.

We may also disclose Personal Data that we collect or you provide as described in this Policy:

• ◆To our subsidiaries and affiliates.
• ◆To contractors, service providers, and other third parties we use to support our organization and who are bound by contractual obligations to keep Personal Data confidential and use it only for the purposes for which we disclose it to them.
• ◆To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Company is among the assets transferred.
• ◆To third parties to market their products or services to you if you have not opted out of these disclosures. We contractually require these third parties to keep Personal Data confidential and use it only for the purposes for which we disclose it to them.
• ◆To fulfill the purpose for which you provide it.
• ◆For any other purpose disclosed by us when you provide the information.
• ◆With your consent.

We may also disclose your Personal Data:

• ◆To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
• ◆To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.
• ◆If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our organization, our customer or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

The categories of Personal Information we may disclose include:

• ◆Basic Identifiers
• ◆Contact Information
• ◆Demographic Information
• ◆Financial Information
• ◆Behavioral Data

We keep Personal Information only for as long as necessary to fulfill the purposes for which we have collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information; the potential risk of harm from unauthorized use or disclosure of the Personal Information; the purposes for which we use the Personal Information; whether we can achieve those purposes through other means; and the applicable laws that require us to retain information for regulatory purposes or permit us to retain the information to preserve our legal rights.

For all users, we keep the categories of Personal Data described in this Policy for as long as reasonably necessary to fulfill the purposes described or for as otherwise legally permitted or required, such as maintaining the Services, operating our organization, complying with our legal obligations, resolving disputes, and for safety, security, and fraud prevention. This means that we consider our legal and business obligations, potential risks of harm, and nature of the information when deciding how long to retain Personal Data. At the end of the retention period, Personal Data will be deleted, destroyed, or deidentified.

If you are a California resident, additional retention periods apply to the Personal Data categories we collect.

This section describes mechanisms you can use to control certain uses and disclosures of your information and rights you may have under state law, depending on where you live.

Advertising, marketing, cookies, and other tracking technologies choices:

Cookies and Other Tracking Technologies. You can set your browser to refuse all or some browser cookies or other tracking technology files, or to alert you when these files are being sent. If you disable or refuse cookies or similar tracking files, some Services features may be inaccessible or not function properly. Some browsers include a “Do Not Track” (DNT) setting that can send a signal to the online services you visit, indicating you do not wish to be tracked. Because there is not a common understanding of how to interpret the DNT signal, our Services may not respond to all browser DNT signals. Instead, you can use the range of other tools to control data collection and use, including the cookie controls and advertising controls described in this Policy. DNT is a developing standard for web browsers that aims to inform the websites you visit that you do not want information about your online activity collected over time and across third-party websites or online services. Although we do our best to honor the privacy preferences of our users, we do not interpret or respond to DNT or other similar signals from your browser at this time. For more information, visit http://www.allaboutdnt.com.

Location data choices:

Location Data. You can choose whether or not to allow the Services to collect and use real-time information about your device’s location through the device’s privacy settings. If you block the use of location information, some Services features may become inaccessible or not function properly.

Depending on your state of residency, you may have certain rights related to your Personal Data, including:

• ◆Access and Data Portability. You may confirm whether we process your Personal Data and access a copy of the Personal Data we process. To the extent feasible and required by state law, depending on your state, data will be provided in a portable format. Depending on your state, you may have the right to receive additional information and it will be included in the response to your access request.
• ◆Correction. You may request that we correct inaccuracies in your Personal Data that we maintain, taking into account the information’s nature and processing purpose.
• ◆Deletion. You may request that we delete Personal Data about you that we maintain, subject to certain exceptions under applicable law.
• ◆Opt Out of Using Personal Data for Targeted Advertising, Profiling, and Sales. You may request that we do not use your Personal Data for these purposes.

Important: The exact scope of these rights varies by state. There are also several exceptions where we may not have an obligation to fulfill your request.

To exercise any of these rights, please provide written notice to hello@joinforteapp.com. To appeal a decision regarding a consumer rights request, provide a written notice to hello@joinforteapp.com with the subject line “Rights Request Appeal.” If you are unsatisfied with the way that we have handled your appeal, you have the right to complain to your state’s attorney general.

Depending on where you reside, you may authorize another person or entity to exercise certain rights on your behalf (“Authorized Agent”). In such states, Authorized Agents can submit all eligible privacy requests on behalf of consumers by emailing us at hello@joinforteapp.com.

To protect the confidentiality of your Personal Information and that of others, we will only process your request for access, deletion, and correction when your identity has been verified (or where otherwise not permitted). If your request was submitted by an Authorized Agent, where permitted or necessary to maintain security, we may require written proof of the Authorized Agent’s permission to submit the request on your behalf and may confirm the request directly with you (other than for opt-outs).

Some browsers and browser extensions support the Global Privacy Control (“GPC”), which can send a signal to process your request to opt out from certain types of data processing, including data “sales” as defined under certain laws. When we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting as required by applicable law.

If you are a California resident, additional information applies to you.

We use commercially reasonable administrative, physical, and technical measures designed to protect your Personal Data from accidental loss or destruction and from unauthorized access, use, alteration, and disclosure. However, no website, mobile application, system, electronic storage, or online service is completely secure, and we cannot guarantee the security of your Personal Data transmitted to, through, using, or in connection with the Services. In particular, email, texts, and chats sent to or from the Services may not be secure, and you should carefully decide what information you send to us via such communications channels. Any transmission of Personal Data is at your own risk.

We only use or disclose sensitive Personal Information as necessary to provide the Services; resist malicious, deceptive, fraudulent, or illegal actions directed at our Company; ensure the physical safety of natural persons; and verify, maintain, and improve the quality of our Services. The safety and security of your information also depend on you. You are responsible for taking steps to protect your Personal Data against unauthorized use, disclosure, and access.

Under California Civil Code Section 1789.3, California residents are entitled to the following specific consumer rights notice: If you have a question or complaint regarding our website, please send an email to hello@joinforteapp.com. California residents may reach the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs may be contacted in writing at 400 R Street, Suite 1080, Sacramento, California 95814, or by telephone at (916) 445-1254 or (800) 952-5210.

If we disclose information subject to California’s “Shine the Light” law to third parties for their own direct marketing purposes, California residents may opt out by providing written notice to hello@joinforteapp.com.

If you live in Nevada, you can opt out of the sale of your Personal Information by sending a request to hello@joinforteapp.com.

Depending on where you reside, you may have certain choices and exercise certain rights with respect to our use of your Personal Information. Please note that rights and requests may be subject to applicable exceptions. We will not discriminate against you if you decide to exercise these rights.

Your Marketing Choices. We may send you periodic marketing and promotional emails, push notifications and/or text messages to your mobile device and, where required by law, we will obtain your consent to do so. If you no longer wish to receive our marketing and promotional communications, you may opt out of receiving them by following the opt-out instructions included in any communication that you receive from us or by visiting your Account Settings. Please note that even if you opt out of receiving marketing and promotional communications from us, we may still send you administrative and transactional messages from which you cannot opt out.

Correct or Update your Account Information and Settings. If you have created an account through the Services, you may review, correct, or update your information (including your name, telephone number, address, and more) at any time by logging in to your account and visiting the “Profile” page. Please note that changes to your settings may require some time to take effect. If you do not have or no longer have access to your account, please email us at hello@joinforteapp.com to submit your requests.

We may update this Policy from time to time, and we will provide notice of any such changes to the Policy as required by law. The date the Policy was last updated is identified at the top of the page. We will notify you of changes to this Policy by updating the “last updated” date and posting the updated Policy on the Services. We may email or otherwise communicate reminders about this Policy, but you should check our Services periodically to see the current Policy and any changes we have made to it.

To exercise your rights or ask questions or comment about this Policy or our privacy practices, contact us at: hello@joinforteapp.com.

If you have a disability and would like to access this Policy in an alternative format, please contact us at hello@joinforteapp.com. Company is committed to making its electronic and information technologies accessible to individuals with disabilities.

If you have comments concerning this website’s accessibility, please contact us at hello@joinforteapp.com.